Incense Sticks Industry: Changing Consumer Behavior

Savour and Aura iconic dhoop & incense sticks with delightful scents are as follow :
Today, dhoop sticks are not just for puja rituals; they are perfect for meditation, yoga, or simply unwinding after a long day. The incense sticks help you create a serene atmosphere wherever you are.
According to various reports, the Indian Incense Market is expected to grow by some reports from 5.30% to 8.63% during 2025-2033; consumers primarily purchase economical rate dhoop or incense stick but in the past few years there has been an increase in the demand for premium dhoop & incense stick due to change in behaviour buying trend of millennials and gen z. There is a trend shift in the dhoop/ incense sticks fragrance market also, now consumers prefer more multi-note from single note such as aqua, green note, spicy, earthy and many more.
Now consumers demand more sustainable products and natural products that’s why the demand for natural anti-mosquito dhoop or agarbatti perfume is increasing.
Packaging also plays a vital role and globally brands are witnessing the trend of minimalist packaging because it creates a connection between products and a feeling of modernity and innovation in brand Strategy.
Elevate your space with Savour & Aura Dhoops / Incense Sticks, crafted from the finest ingredients to create a truly immersive experience. Each stick releases a long-lasting, enchanting fragrance that soothes the mind and refreshes the spirit.
Different fragrance of agarbatti perfume sticks
1 . Experience the grounding essence of – Pacho Best Agarbatti perfume by Savour and Aura, where earthy, herbaceous top notes blend seamlessly with a lush green heart and a warm, woody base. Perfect for creating a serene, nature-inspired atmosphere Know More
2 . Lekha incense stick by Savour and Aura blends zesty citrus with warm, earthy woods, creating a refreshing yet grounding fragrance. Perfect for energizing the space while maintaining a tranquil, balanced ambience.
3 . Sama Dhoop/ incense sticks by Savour & aura combines bold spicy notes with delicate floral undertones, creating a captivating and aromatic experience. The warmth of spice is beautifully balanced by the softness of flowers, making it a perfect fragrance for moments of introspection or relaxation.
4 . Whitewood Incense stick by Savour and Aura blends smooth, woody notes to create a warm, grounding aroma. Its earthy fragrance brings a sense of calm and balance.
5 . Spicy Garden Dhoops & Spicy Garden incense sticks by Savour and Aura blend a dynamic mix of spicy and floral notes, creating a vibrant and multi-layered fragrance. The warmth of spice is balanced by fresh, garden-like floral undertones, resulting in a rich, energizing aroma. This unique scent brings a lively and uplifting atmosphere. All agarbatti fragrance are made in india.
Transform your daily rituals into moments of tranquillity with our Dhoops—your go-to companion for relaxation and mindfulness.
For more detail please visit: https://www.savourandaura.shop or
contact 098998 93834
Content on behalf of the Savour & Aura team.
Q: What incense is good for meditation?
A: Sama Dhoop, Whitewood / Sandalwood scented incense stick is very good for meditation as it creates a feeling of peace and meditation.
Q: What incense is good for yoga?
A: While doing yoga we should use incense sticks like lavender, Pacho (made from patchouli oil), which helps us in meditation and peace.
Q; What is the main difference between Agarbatti and Dhoop Sticks?
A: The primary difference lies in their composition and form. Agarbatti (incense sticks) typically have a thin bamboo core coated with a fragrant paste of natural ingredients, while Dhoop sticks are thicker, solid forms (cones, cylinders, or sticks) made from a compressed paste of herbs, resins, and essential oils, without a bamboo core. This generally means Dhoop produces denser smoke and often burns for a longer duration.
Q: What are the different types of Agarbatti and Dhoop Sticks available?
A: You can find a wide variety based on ingredients, fragrances, and form:
- Agarbatti Types: Floral (rose, jasmine, lavender), woody (sandalwood, oudh), herbal (eucalyptus, lemongrass), charcoal-based, masala (blend of herbs, resins, spices), hand-dipped, and exotic blends.
- Dhoop Stick Types: Wet dhoop, dry dhoop, pooja dhoop, and various resin-based dhoop sticks (e.g., Guggal, Loban). Fragrances often include sandalwood, myrrh, camphor, and more intense, earthy scents.
