Incense Sticks Industry: Changing Consumer Behavior

Savour and Aura iconic dhoop & incense sticks with delightful scents are as follow :
Today, dhoop sticks are not just for puja rituals; they are perfect for meditation, yoga, or simply unwinding after a long day. The incense sticks help you create a serene atmosphere wherever you are.
According to various reports, the Indian Incense (Agarbatti & Dhoop) Market is expected to grow by some reports from 5.30% to 8.63% during 2025-2033; consumers primarily purchase economical rate dhoop or incense stick but in the past few years there has been an increase in the demand for premium dhoop & incense stick due to change in behaviour buying trend of millennials and gen z. There is a trend shift in the dhoop/ incense sticks fragrance market also, now consumers prefer more multi-note from single note such as aqua, green note, spicy, earthy and many more.
Now consumers demand more sustainable products and natural products that’s why the demand for natural anti-mosquito dhoop or agarbatti perfume is increasing.
Packaging also plays a vital role and globally brands are witnessing the trend of minimalist packaging because it creates a connection between products and a feeling of modernity and innovation in brand Strategy.
Elevate your space with Savour & Aura Dhoops / Incense Sticks, crafted from the finest ingredients to create a truly immersive experience. Each stick releases a long-lasting, enchanting fragrance that soothes the mind and refreshes the spirit.
Different fragrance of agarbatti perfume sticks
1 . Experience the grounding essence of – Pacho Best Agarbatti perfume by Savour and Aura, where earthy, herbaceous top notes blend seamlessly with a lush green heart and a warm, woody base. Perfect for creating a serene, nature-inspired atmosphere Know More
2 . Lekha incense stick by Savour and Aura blends zesty citrus with warm, earthy woods, creating a refreshing yet grounding fragrance. Perfect for energizing the space while maintaining a tranquil, balanced ambience.
3 . Sama Dhoop/ incense sticks by Savour & aura combines bold spicy notes with delicate floral undertones, creating a captivating and aromatic experience. The warmth of spice is beautifully balanced by the softness of flowers, making it a perfect fragrance for moments of introspection or relaxation.
4 . Whitewood Incense stick by Savour and Aura blends smooth, woody notes to create a warm, grounding aroma. Its earthy fragrance brings a sense of calm and balance.
5 . Spicy Garden Dhoops & Spicy Garden incense sticks by Savour and Aura blend a dynamic mix of spicy and floral notes, creating a vibrant and multi-layered fragrance. The warmth of spice is balanced by fresh, garden-like floral undertones, resulting in a rich, energizing aroma. This unique scent brings a lively and uplifting atmosphere. All agarbatti fragrance are made in india.
Transform your daily rituals into moments of tranquillity with our Dhoops—your go-to companion for relaxation and mindfulness.
For more detail please visit: https://www.savourandaura.shop or
contact 098998 93834
Content on behalf of the Savour & Aura team.
What incense is good for meditation?
Sama Dhoop, Whitewood / Sandalwood scented incense stick is very good for meditation as it creates a feeling of peace and meditation.
What incense is good for yoga?
While doing yoga we should use incense sticks like lavender, Pacho (made from patchouli oil), which helps us in meditation and peace.