Incense Sticks Industry: Changing Consumer Behavior

Dhoop/Incense Sticks Industry: Changing Consumer Behavior​

Savour and Aura iconic dhoop & incense sticks with delightful scents are as follow :

Today, dhoop sticks are not just for puja rituals; they are perfect for meditation, yoga, or simply unwinding after a long day. The incense sticks help you create a serene atmosphere wherever you are.                        

According to various reports, the Indian Incense Market is  expected to grow by some reports  from 5.30% to 8.63% during 2025-2033; consumers primarily purchase economical rate dhoop or incense stick but in the past few years there has been an increase in the demand for premium dhoop & incense stick due to change in behaviour buying trend of millennials and gen z. There is a trend shift in the dhoop/ incense sticks fragrance market also, now consumers prefer more multi-note from single note such as aqua, green note, spicy, earthy and many more. 

Now consumers demand more sustainable products and natural products that’s why the demand for natural anti-mosquito dhoop or agarbatti perfume is increasing.

Packaging also plays a vital role and globally brands are witnessing the trend of minimalist packaging because it creates a connection between products and a feeling of modernity and innovation in brand Strategy. 

Elevate your space with Savour & Aura Dhoops / Incense Sticks, crafted from the finest ingredients to create a truly immersive experience. Each stick releases a long-lasting, enchanting fragrance that soothes the mind and refreshes the spirit.

Different fragrance of agarbatti perfume sticks

1 . Experience the grounding essence of – Pacho Best Agarbatti perfume by Savour and Aura, where earthy, herbaceous top notes blend seamlessly with a lush green heart and a warm, woody base. Perfect for creating a serene, nature-inspired atmosphere Know More

2 . Lekha incense stick by Savour and Aura blends zesty citrus with warm, earthy woods, creating a refreshing yet grounding fragrance. Perfect for energizing the space while maintaining a tranquil, balanced ambience.

3 . Sama Dhoop/ incense sticks by Savour & aura combines bold spicy notes with delicate floral undertones, creating a captivating and aromatic experience. The warmth of spice is beautifully balanced by the softness of flowers, making it a perfect fragrance for moments of introspection or relaxation.

4 . Whitewood Incense stick by Savour and Aura blends smooth, woody notes to create a warm, grounding aroma. Its earthy fragrance brings a sense of calm and balance.

5 . Spicy Garden Dhoops & Spicy Garden incense sticks by Savour and Aura blend a dynamic mix of spicy and floral notes, creating a vibrant and multi-layered fragrance. The warmth of spice is balanced by fresh, garden-like floral undertones, resulting in a rich, energizing aroma. This unique scent brings a lively and uplifting atmosphere. All agarbatti fragrance are made in india.

Transform your daily rituals into moments of tranquillity with our Dhoops—your go-to companion for relaxation and mindfulness.

For more detail please visit: https://www.savourandaura.shop or  

contact   098998 93834

Content on behalf of the Savour & Aura team. 

Q: What incense is good for meditation?

A: Sama Dhoop, Whitewood / Sandalwood scented incense stick is very good for meditation as it creates a feeling of peace and meditation.

Q: What incense is good for yoga?

A: While doing yoga we should use incense sticks like lavender, Pacho (made from patchouli oil), which helps us in meditation and peace.

Q; What is the main difference between Agarbatti and Dhoop Sticks?

A: The primary difference lies in their composition and form. Agarbatti (incense sticks) typically have a thin bamboo core coated with a fragrant paste of natural ingredients, while Dhoop sticks are thicker, solid forms (cones, cylinders, or sticks) made from a compressed paste of herbs, resins, and essential oils, without a bamboo core. This generally means Dhoop produces denser smoke and often burns for a longer duration.

Q: What are the different types of Agarbatti and Dhoop Sticks available?

A: You can find a wide variety based on ingredients, fragrances, and form:

  • Agarbatti Types: Floral (rose, jasmine, lavender), woody (sandalwood, oudh), herbal (eucalyptus, lemongrass), charcoal-based, masala (blend of herbs, resins, spices), hand-dipped, and exotic blends.
  • Dhoop Stick Types: Wet dhoop, dry dhoop, pooja dhoop, and various resin-based dhoop sticks (e.g., Guggal, Loban). Fragrances often include sandalwood, myrrh, camphor, and more intense, earthy scents.
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